Meet the Leadership Team

Our team consists of experts with deep apartment industry experience in everything from maintenance operations and training, carpet, paint and plumbing, to electronic commerce, purchasing, and other business process efficiencies.


Dan Haefner, President & CEO

In his role as President and CEO, Haefner brings more than 35 years of experience in full service multifamily real estate, primarily focused on property management, asset management, construction management and acquisitions and development. He has demonstrated success in leading financial and operational improvement, human capital/team development and technological enhancements within high value real estate services organizations. Dan has been directly responsible for managing assets in excess of $3 billion, and numerous divisions within companies in the multifamily and single family real estate industries.

Dan holds a BA in Business Management with Honors from St. Mary's College in Moraga, California, and his specialties include being a previous b­oard member of the National Multi Housing Council, Atlanta Apartment Association, Georgia Apartment Association, Georgia Apartment Industry Educational Fund, Rent Bureau, and Community Life Concepts non-profit organization.

Phone: 303.991.5577


Pete Roden, Vice President of Operations

Pete's varied experience within a number of industries brings a unique flavor to our team. The common thread behind his work experience has always related to deliverable client and customer service (both external and internally) with emphasis on systems process, efficiency and productivity.

Pete has extensive experience in operations support in the areas of accounting, finance, systems and tax with a background that spans industries such as public accounting, relocation/real estate, distribution and now multi-family.

Pete, a CPA, holds a B.S. in Accounting and an Associate Degree in Business Administration and is a member of the American Institute of CPA’s, the Colorado Society of CPA’s and Financial Executives International, both national and local chapters.

Phone: 800.445.9169

Johnathan Hovanec, Vice President of Account Management


Johnathan comes to Buyers Access from HD Supply with over 13 years of experience serving the multifamily industry. As one of HD Supply’s first Regional Account Managers, Johnathan developed partnerships with dozens of management companies to help them identify opportunities to improve efficiency and drive NOI. As a National Account Manager Johnathan worked with some of HD Supply’s largest customers to help institute significant cost savings and compliance programs, and as the Director of National Accounts for the West Coast Johnathan lead a team of National Accounts Managers, delivering value added solutions to hundreds of multifamily clients. Most recently Johnathan held the role of Director of National Accounts – Healthcare, leading HD Supply’s efforts to expand their presence in the Senior Care arena. In addition to his time focused on the multi-family industry, Johnathan spent the first 7 years of his career with The Home Depot helping to develop and implement their Commercial Sales program, serving a variety of industries, and service providers.

Phone: 714.461.8382

Jeff Peterson, Vice President of Business Operations


Jeff Peterson is our Vice President of Business Operations. In this role, Jeff is responsible for Buyers Access' Utilized Technology infrastructure which powers our CRM, Financial & Accounting and Business Intelligence applications. He also directs and manages our team of Client Success Analysts and is the Product Manager for our Commerce Automation site. Jeff has over 10 years of finance experience, which before joining Buyers Access, started in Avery Dennison's North American Shared Services Center where he provided analytical and general accounting support to multiple diverse business units.

Jeff holds a B.S. in Business Administration with a concentration in Accounting from Colorado State University. He is also a certified Six Sigma Green Belt.

Phone: 303-991-5558


Ken Miller, Vice President of Sales

In his role as Vice President of Sales, Ken brings more than 34 years of experience in Information Technology, Process Improvement, and Multifamily Operations Management. During his multifamily career, Ken has held COO, CTO, CIO, and VP positions with such firms as The LYND Company, CF Real Estate Services (formerly CFLane/Lane Company), Peak Campus, Rainmaker-LRO, Ambling Companies, Pinnacle Realty, and Insignia Financial Group. Ken previously spent 13 years outside of multifamily with Sara Lee Corporation and Southern Weaving Company. 

Miller earned his degree in Business Administration with a concentration in Data Processing from the University of South Carolina-Spartanburg.

Phone: 864.630.8083