The Pantone Color Institute announced that they have created a special hue in honor of the late artist.
by ERIKA HARWOOD
Prince’s association with the color purple is now getting the official Pantone treatment. The company behind the Color of the Year releases partnered with Prince’s estate to create a custom purple called Love Symbol #2, a.k.a. the unpronounceable symbol he adopted as his name in 1993. The specific hue was taken from the custom purple Yamaha piano he was set to take with him on tour before he passed in April 2016. Troy Carter, entertainment adviser to Prince’s Estate, said in a statement, “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever.”
Courtesy of Pantone Color Institute.
Purple has been irrevocably associated with Prince at least since 1984 when he released the film Purple Rain, winning the Oscar for “Best Original Song Score” for his song of the same name. He spent his remaining decades with a tight grip on the color, wearing purple clothes and strumming on purple guitars. When he passed suddenly of an accidental overdose at the age of 57, the world quite literally lit up with purple tributes.
“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one,’” said Laurie Pressman, vice president of the Pantone Color Institute. “A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”